î Martyn Gregory

text ê Dirty Tricks British Airways' Secret War Against Virgin Atlantic Ï Martyn Gregory

Dirty Tricks British Airways' Secret War Against Virgin AtlanticRichard Branson's Virgin Atlantic was valued at over £12 billion when he sold a 49% stake to Singapore Airlines in 1999 This was an extraordinary achievem Forensic account of how BA set out to destroy Virgin Atlantic Enjoyable read but probably could have been told in 100 less pages

eBook Dirty Tricks British Airways' Secret War Against Virgin Atlantic

î Martyn Gregory Ú Richard Branson's Virgin Atlantic was valued at over £12 billion when he sold a 49% stake to Singapore Airlines in 1999 This was an extraordinary achievement for an airline that began life in 1984 with one plane Virgin Atlantic became one of the world's top airlines only after surviving an incredible dirty tricks campaign by British AirwaysRicks campaign by British Airways Award Winning investigative jounalist Martyn Gregory exposed BA's secret war and he reveals the full story in Dirty Trick It isn't very often that I read something cover to cover in 2 nights but that is exactly what I did with this book Dirty Tricks is an extended blow by blow account of the entire battle between British Airways and Virgin Atlantic You need to be into the aviation industry to fully enjoy this book but even if you aren't it has a bit of everything from corporatepolitical sabotage to battles between PR companies politics private investigators spy euipment unauthorised computer access lots of lawyers court cases in multiple regions and a war between a brash youthful entrepreneur against an pompous traditional old guard I initially read about the Dirty Tricks campaign in Richard Branson's autobiography which was given to me as a gift from the Virgin lounge in Sydney The version in the autobiography was understandably compressed and from the perspective of Branson and Virgin AtlanticOverall a great read However I do strongly suggest that you read this book first before Branson's Autobiography as it does give a lot of the twists away

Martyn Gregory Ï Dirty Tricks British Airways' Secret War Against Virgin Atlantic text

Ent for an airline that began life in 1984 with one plane Virgin Atlantic became one of the world's top airlines only after surviving an incredible dirty t Great read