Read & Download Algorithms of Oppression How Search Engines Reinforce Racism à PDF DOC TXT or eBook

Free download Algorithms of Oppression How Search Engines Reinforce Racism

Read & Download Algorithms of Oppression How Search Engines Reinforce Racism à PDF, DOC, TXT or eBook ñ Run a Google search for black girls what will you find Big Booty and other sexually explicit terms are likely to come up as top search terms But if you type in white girls the rD sexism in the way discoverability is created online As search engines and their related companies grow in importance operating as a source for email a major vehicle for primary and secondary school learning and beyond understanding and reversing these disuieting trends and discriminatory practices is of utmost importanceAn original surprising and at times disturbing account of bias on the internet Algorithms of Oppression contributes to our understanding of how racism is created maintained and disseminated in the 21st century. Interesting and so appreciative of Safiya who got the conversation started a few years ago about bias algorithms But this book would have been a better article because it was extremely repetitive

Safiya Umoja Noble Ú 4 Free read

Rms of ideas identities and activities Data discrimination is a real social problem; Noble argues that the combination of private interests in promoting certain sites along with the monopoly status of a relatively small number of Internet search engines leads to a biased set of search algorithms that privilege whiteness and discriminate against people of color specifically women of colorThrough an analysis of textual and media searches as well as extensive research on paid online advertising Noble exposes a culture of racism an. Noble began collecting information in 2010 after noticing the way Google Search and other internet sites collect and display information about non white communities Her results dovetail with other studies eg Weapons of Math Destruction by Cathy O'Neil positing that algorithms are flawed by their very nature choosing weighting only some variables to define or capture a phenomenon will deliver a flawed result Noble wrote this book to explore reasons why Google couldn’t or wouldn’t address concerns over search results that channel shape distort the search itself ie the search “black girls” yielded only pornographic results beginning a cascade of increasingly disturbing and irrelevant options for further searchIn her conclusion Noble tells us that she wrote an article about these observations in 2012 for a national women’s magazine Bitch and within six weeks the Google Search for “black girls” turned up an entire page of results like “Black Girls Code” Black Girls Rock” “7 Year Old Writes Book to Show Black Girls They Are Princesses” While Noble declines to take credit for these changes she continued her research into the way non white communities are sidelined in the digital universe We must keep several things in mind at once if the digital environment is to work for all of us We must recognize the way the digital universe reflects and perpetuates the white male patriarchy from which it was developed In order for the internet to live up to the promise of allowing unheard and disenfranchised populations some voice and access to information they can use to enhance their world we must monitor the creation and use of the algorithms that control the processes by which we add to and search the internet This is one reason it is so critical to have diversity in tech Below find just a few of Noble's salient points ※ We are the product that Google sells to advertisers※The digital interface is a material reality structuring a discourse embedded with historical relationsSearch does not merely present pages but structures knowledge※ Google other search engines have been enlisted to make decisions about the proper balance between personal privacy and access to information The vast majority of these decisions face no public scrutiny though they shape public discourse※ Those who have the power to design systems classification or technical like library museum information professionals hold the ability to prioritize hierarchical schemes that privilege certain types of information over others ※ The search arena is consolidated under the control of only a few companies※ Algorithms that rank prioritize for profits compromise our ability to engage with complicated ideas There is no counterposition nor is there a disclaimer or framework for contextualizing what we get ※ Access to high uality information from journalism to research is essential to a healthy and viable democracyIn some cases journalists are facing screens that deliver real time analytics about the virality of their stories Under these circumstances journalists are encouraged to modify headlines and keywords within a news story to promote greater traction and sharing among readersAn early e version of this manuscript obtained through Netgalley had formatting and linking issues that were a hindrance to understanding Noble writes here for an academic audience I presume and as such her jargon and complicated sentences are appropriate for communicating the most precise information in the least space However for a general audience this book would be a slog something not true if one listens to Noble as in the attached TED talk linked below Surely one of the best things this book offers is a collection of references to others who are working on these problems around the country The other best thing about this book is an affecting story Noble includes in the final pages of her Epilogue about Kandis a long established black hairdresser in a college town trying to keep her business going by registering online with the ratings site Yelp Noble writes in the woman’s voice simply and forthrightly without jargon and the clarity and moral force of the story is so hard hitting it is worth picking up the book for this story At the very least I would recommend a TED talk on this story and suggest placing the story closer to the front of this book in subseuent editions For those familiar with Harvard Business Review case studies this is a perfect one illustrating issues of raceBasically the story is as follows Kandis's shop became an established business in the 1980s before the fall off of black scholars attending the university when the campus stopped admitting so many Blacks To keep those fewer students aware that her business provided an exclusive and necessary service in the town she spent many hours to find a way to have her business come up when “black hair” was typed in as a search term within a specified radius of the school The difficulties she experienced illustrate the algorithm problems clearly “To be a Black woman and to need hair care can be an isolating experience The uality of service I provide touches than just the external part of someone It’s not just about their hair”I do not want to get off the subject Noble has concentrated on with such elouence in he

Read & Download æ PDF, DOC, TXT or eBook Ú Safiya Umoja Noble

Algorithms of Oppression How Search Engines Reinforce RacismRun a Google search for black girls what will you find Big Booty and other sexually explicit terms are likely to come up as top search terms But if you type in white girls the results are radically different The suggested porn sites and un moderated discussions about why black women are so sassy or why black women are so angry presents a disturbing portrait of black womanhood in modern societyIn Algorithms of Oppression Safiya Umoja Noble challenges the idea that search engines like Google offer an eual playing field for all fo. Noble provides plenty of instances where search engine algorithms Google’s especially have produced racially unfortunate and offensive results has outrage aplenty about the structural racism and exclusions that exist in society at large and doesn’t think solutions can come through capitalist structures All true albeit banal with nothing new added hereWhat the book doesn’t do is explain WHY these search engines produce such malign results is it a bias in the algorithm in the training set In the personalization engine Are these algorithms a camera of society’s pre existing biases or are they an engine that reproduces such biases We never get any insight as to causality only the profound sense of outrage that these problems exist There’s also an unfortunate reifying rhetoric what exactly does it mean to say that “The neoliberal political and economic environment has profited tremendously from misinformation and mischaracterization of communities” Unsurprisingly given that there is no causal account here the prescriptive end of things ends up eually vague there is some general demand for “inuiry” and “attention” into issues of algorithmic oppression based on a strawman argument that hardly anyone is paying enough attention to these issues and some vague demands that tech companies hire people with a degree in ethnic studies but how exactly that will change things is unclear given that there is no account of what is causing these search results in the first place Even her chapter length “critiue” of library and information science for the way they encode categories from “dominant” and “privileged” social groups ends with the confusing note that the one thing worse that these hand coded categories is the effort to avoid categories altogether Well OK but then what categories should we use The closest Noble comes to suggesting an alternative is when she suggests briefly “In my own imagination and in a project I am attempting to build access to information on the web could be designed akin to a color picker tool or some other highly transparent interface so that users could find nuanced shades of information and easily identify the borderlands between news and entertainment entertainment and pornographers or journalism and academic scholarship” But isn’t the whole problem that such classifications are unclear and unstable uite aside from whoever is doing the codingIn sum this is like many other books that strike a “critical X studies” posture long on their account of the oppressive power structures but short on any sense of what a viable alternative would be like other than the implication that maybe the world would be a better place if people like the author were put in charge of things