Pink Ribbons Inc Breast Cancer and the Politics of Philanthropy Mobi ↠ 208 pages Download

Samantha King ´ Pink Ribbons Inc Breast Cancer and the Politics of Philanthropy Kindle

Pink Ribbons Inc Breast Cancer and the Politics of Philanthropy Mobi ↠ 208 pages Download ´ In 2005 than one million people participated in the Susan G Komen Foundation’s Race for the Cure the largest network of 5K runs in the world Consumers thoughtfully choose products ranging from yoIce; and reveals the cultural impact of activity based fund raising such as the Race for the Cure Throughout King probes the profound implications of consumer oriented philanthropy on how patients experience breast cancer the research of the biomedical community and the political and medical institutions that the breast cancer movement seeks to change Highly revelatory at times shocking Pink Ribbons Inc challenges the commercialization of the breast cancer movement its place in US culture and its influence on ideas of good citizenship responsible consumption and generositySamantha King is associate professor of physical and health education and women’s studies at ueen’s University in Kingston Ontario I picked up this book because I had read a review in a magazine I also lost someone to breast cancer in 2006 so I feel like this is what I am interested in at this moment I have done the CIBC Run for the Cure for a few years and I was slowly becoming bothered by everything having a pink ribbon on it Pink Ribbons Inc really confirmed what I was thinking that cause related marketing was taking over and the real issues with breast cancer are losing ground This book has taught me to really uestion whether those purchases I am making are really helping the cause I am interested in I think this a valuable lesson for people to learn especially with the take off of this kind of marketing

Pdf Ö Pink Ribbons Inc Breast Cancer and the Politics of Philanthropy ´ Samantha King

In 2005 than one million people participated in the Susan G Komen Foundation’s Race for the Cure the largest network of 5K runs in the world Consumers thoughtfully choose products ranging from yogurt to cars responding to the promise that these purchases will contribute to a cure for the disease And hundreds of companies and organizations support Breast Cancer Awareness Month founded by a pharmaceutical company in 1985 and now recognized annually by the president of the United States What could be wrong with that?In Pink Ribbons Inc Samantha King traces how breast cancer has been transformed from a stigmatized disease and individual tragedy to a market driven industry of survivorship In an unprecedente King's approach is academic but not at all inaccessible For a topic like this where she's taking on some sacred cows it's important that she support her arguments with evidence which she does very convincingly not polemicallyTo me this was not at all an argument against participation in philanthropy or breast cancer activism Rather she suggests that we become mindful of how our action is being channeled in ways that benefit corporations and pose little threat to government to address social ineuities and environmental degradation

Text Pink Ribbons Inc Breast Cancer and the Politics of Philanthropy

Pink Ribbons Inc Breast Cancer and the Politics of PhilanthropyD outpouring of philanthropy corporations turn their formidable promotion machines on the curing of the disease while dwarfing public health prevention efforts and stifling the calls for investigation into why and how breast cancer affects such a vast number of people Here for the first time King uestions the effectiveness and legitimacy of privately funded efforts to stop the epidemic among American women Pink Ribbons Inc grapples with issues of gender and race in breast cancer campaigns of businesses such as the National Football League; recounts the legislative history behind the breast cancer awareness postage stamp the first stamp in American history to raise funds for use outside the US Postal Serv Just in time for Breast Cancer Awareness month this book really changed my mind about the way we discuss and support breast cancer King takes a critical look at how much money is being raised through major events after all of the event costs have been suared she follows brand image and how association with the big C has helped corporations clean up and most importantly where any of that pink money is invested Hint it makes companies that build mammogram machines much richer and under insured women who discover breast cancer likely to die because of inadeuate care Conclusion buy the pink kitchen aide mixer because you like pink not because you think it may support a good cause or buy the on sale mixer in whatever color and donate the savings to an organization that uses the money in a way that either works to prevent or treat cancer not just detect it